A new corporate identity for HENNING
The new Logo for Henning is the result of a discussion, which is very important and often significant for companies with different fields of activity while creating a brand. To give their own company a structure, colour codes or small icons will be developed to guide the customer. In contrast of the wished orientation in most cases confusion will be the result.
The better way is it to put all of the whole (and mostly small) budget in one global corporate communication.
So it was clear that we created „one for all“ for Henning. But in a soft way. We respected the idea of the type-logo, the captions, the basic colour. We created a little more smoothness and readability. Finally, the new logo needs exact the same space and dimensions as the old one. This saves money when changing marks on cars and signs. Today the very fresh colours are punctuating the cleaning services.
Logo(s) OLD
Logo NEW
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